Illustration created for a web article on innovation in the B2B services offered by the agency Thesis. The agency main focus is on crafting user journeys that are not only intuitive but also serve as a source of inspiration for customer engagement and brand loyalty. With this in mind, it was crafted a visual concept that shines a spotlight on the customer journey, making it flow seamlessly and captivatingly, with elements that evoke a futuristic and inspiring aura.  

Company: Thesis Agency 
Client: Brand Team

Citifyd is a parking application predominantly utilized within the city of Portland, with a primary focus on facilitating parking for events at the city's premier arena, The Moda Center, home to the Blazers. As the head of the design team for this tool for nearly 2 years, I have been instrumental in shaping the interface and overall user experience, as well as its styleguide. Collaborating closely with the software engineering team, I've contributed to the development of one of the brand's most pivotal B2B products: the Live Inventory Management Engine (LIME). LIME is an AI-powered software platform designed to seamlessly detect and process real-time vehicle information, including entries and exits, with an exceptional accuracy rate of 99%.

Company: Ziba
Client: Citifyd

Designing a concise food waste awareness campaign tailored for cruise lines and hotels, integrated into a comprehensive toolkit that empowers decision-makers with effective strategies for engaging guests in meaningful conversations about this important issue. This includes:
• Food and Beverage Program Directors
• Restaurant General Managers
• Chefs and Food Service Personnel
• Guest Services Managers
• Guest Communication Directors

Company: Ziba 
Client: WWF

Printing on paper has been a lifelong passion, one that predates even my college years. In 2019, I had the thrilling opportunity to conceive and publish an independent, one-of-a-kind book as part of the Art Book course offered by IPRC (Independent Publisher and Resource Center) in Portland. This project marked the celebration of a life-altering journey, a three-month road trip that started in Connecticut and culminated in Costa Rica. Within its pages, I delve into my encounters with strangers, as well as childhood travel memories, all beautifully illustrated with photographs, drawings, inspirations, and notes collected throughout the expedition. It's a vibrant tapestry of connections and recollections that continues to fuel my creative spirit.

Project, Images and Text: Renata Castro

Asterisk is an experimental annual print magazine with internal distribution, designed to provide a gallery-like platform for employees to showcase their artwork. In an effort to avoid singling out any specific piece, the concept for this fourth edition adopts a fluid interpretation of its name, where the repeated plural letters convey the intention behind the sheer quantity and diversity of projects featured in the magazine.

Company: Thesis Agency 
Client: Brand Team